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James White

Director and CEO

James is the driving force behind Sunrise Bushcraft – having been at the helm since the company started in 2008.

Whilst having a lifelong interest in all things ‘Bushcraft’ the tipping point to leave his successful City/Property Developer career and start Sunrise Bushcraft, came after he attended courses run by Ray Mears – the well known ‘survival’ TV personality. James is passionate about food and cooking and won a place in the regional final of Master Chef in 1998 and overseas all things foodie! In addition, James is a course addict and has completed the following...

Qualifications and Memberships:

ITC Level 2 Outdoor remote first aid

NCFE Level 3 Bushcraft and Wilderness Instructor and Expedition Leader

Mountain Leader Training


Food Hygiene Cert

Regional finalist on Masterchef.

Member of Institute for Learning

Approved practitioner for Institute for Outdoor Learning

Member of European Institute for Outdoor Adventure Education and Experiential Learning.

Diploma in Disaster Management and Preparedness

Diploma in Virology and Epidemiology and Infectious diseases